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    • Alperton Community School

Year Nine, Ringing On About Mobiles and Logos
 In Graphic Design

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Lesson One:
Objective:
How can I express a word in Graphical Writing? Can I explain my knowledge of what constitutes a writing style?

What are writing styles?
How do you express a word in graphical writing?

Write "Metal" and "Sand" Graphically.
DOES IT LOOK THE WORD? IF YOU COULDN'T READ THE WORD, WOULD YOU KNOW BY THE IMAGE THAT IT IS REPRESENTING METAL AND SAND?

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Year 9 Representin' Graphic Styles of Writing!

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Lesson Two:
Objective:
Can I explain what a Logo is, as well as show the different components of a logo? Why are logos so important in graphics?

Key Terms:

Logo, Component

Logos

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A logo is a brand or SYMBOL, (branding your company), which gives your company a representation of
itself from its products, purpose, messages etc… which PORTRAYS THE VALUES AND GOALS
OF YOUR COMPANY…  
Having a logo provides your business or company with an INSTANT RECOGNITION of who you are and what you sell/are all about/offer. “Your logo is like a small ad for your company, without the strategy behind it a logo can put
across the wrong message and in return weaken your strategy. You want to keep your brand message consistent to help increase consumer recognition”
(marketing.about.com)



 

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On A Blank Sheet of Paper,
Identify four of the following logos:

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Answer THESE Questions, (yes you must write the question down and answer in FULL sentences!)
1. What are the components of each logo?
2. What stands out the most in each logo? Why or why not? Explain in detail.
3. How many colours have they included? Which colours are these?
4. Describe the font style. Is it effective and relatable to the company? Why or why not?
5. What can you tell me about this company, based on their logo alone? Explain in detail.


When creating your own logos in graphics always think about,
What makes a logo memorable?

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The Evolution of "YouTube"

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Lesson Three:
Objective: How do I create a logo graphically?

LEARNING TO CREATE YOUR OWN LOGOS GRAPHICALLY

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Key Term:

Orthography

Say WHAT?!
An orthography is a standardized system for using a particular
writing system (script) to write a particular language. It includes rules of spelling, and may also concern other elements of the written language such as punctuation and capitalization. (Wikipedia.com)

How to Design a Logo; Speed Style
http://www.youtube.com/watch?v=LlHZD8HfCd0&feature=related
 

I'm Sorry But If You're Going to Learn Logo Design, It's Going to Take ALOT of Work!
Karen Kavett

http://www.youtube.com/watch?v=Vmilq3KDJio&feature=related

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We Are Logo CccRrrAzZzyyYyy

Complete these activities on your worksheet or a blank sheet of paper. (If you are using a blank sheet of paper, please copy down the questions NEATLY, including the blank boxes, as you see them on these sheets.
Please read your questions CAREFULLY. Be sure to answer what the question is ASKING.
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Lesson Four:
Objective: Am I able to understand and create the different components that go into logo design?

Part One:
LOGOS
Click on the orange links to the websites, and research different ideas and styles of logos.
If noted, please complete the work on the links provided:

The Importance of Logo Design: http://www.technologystudent.com/designpro/logo1.htm 
1. (a) PLEASE SUMMARIZE IN YOUR OWN WORDS, WHAT THE IMPORTANCE OF LOGO DESIGN IS, EXPLAIN IN DETAIL!!
Converting a picture into a Logo Part One: http://www.technologystudent.com/despro2/drink2.htm 
1. (b) PLEASE COMPLETE THE ACTIVITY ON THIS LINK*
Converting a picture into a Logo Part Two:
http://www.technologystudent.com/despro2/symsp1.htm 
1. (c) PLEASE COMPLETE THE ACTIVITY ON THIS LINK*

Part Two:
Click on the orange links to the webites, and research different ideas and styles of logos.
If noted, please complete the work on the links provided:


Writing Styles: Links and Questions to Complete.
Creating a writing style which suggests movement and energy:
http://www.technologystudent.com/despro2/drink4.html
2. (a) Choose one of the following fonts, (chill out, fast n' fresh or athletic), to develop a design which reflects the word. Complete three different font styles to display this.
Consider adding simple images and colours / shade that create the right atmosphere.
Add notes to explain your design / style of writing.

Writing styles and symbols:  http://www.technologystudent.com/gprep07/emer1.html 
2. (b) The EMERGENCY symbol below has been altered to and a phone added to ensure that anyone looking at the symbol knows it means ‘emergency phone’. What do you think?
Lettering Styles Part One:
http://www.technologystudent.com/prddes1/letsty1.html 
2. (c) Choose the best design of "Time" from the three examples and draw a coloured rendered version. Explain why you consider it as your best design.

Lettering Styles Part Two:
http://www.technologystudent.com/despro2/stamp14.htm 
2. (d) Design your own style of presentation for the term ’Alternative Energy’ OR 'Wind Power' on your A4 Paper. Add notes to explain your design. Be sure that your own style of font/writing and images to represent the term ‘wind  power’ OR 'alternative energy'. It is important that your design gives the impression that the wind is  actually moving the words / letters.
2. (e) 
PLEASE COMPLETE THE ACTIVITY ON THE LINK on A4 * http://www.technologystudent.com/gprep07/emr2.html 

Part Three:
Complete the second part of your worksheet, designing YOUR OWN cable-less mobile logo, for YOUR OWN MOBILE COMPANY. Do not create a logo company which already exists, i.e. Apple or Blackberry. 

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Lesson Five:
Objective:
How do I use my knowledge of logos to create my own logo for a mobile company, using digital technology?

Part Four:

Use your thumbnail sketches from your Logo Worksheet as a guide. Choose your favourite design from your six Logo sketches and on A4 paper and re-create your logo in a final copy.

Your work MUST be presented NEATLY or it will be RE-DONE! Be sure to clean up your pencil lines, outline your work to finalize it, colour in neatly using ONLY coloured pencils, you MAY outline in marker if you wish.
REMEMBER: *PRESENTATION IS IMPORTANT*

MAKE IT MEMORABLE!! 

Keep in mind that a successful logo is:
* Usually very simple in design
* The logo is easy to understand, even at a distance
* One to three colours are normally used
* Any writing is presented in a simple way and is easy to read
* A simple drawing or symbol is sometimes used.
 

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Successful Logos! Would You Buy Their Products?

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Let's Take A Minute To Reflect On Our Work...

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