Graphics

Graphics Year 7-9

"Graphics are visual presentations on some surface, such as a wall, canvas, screen, paper, or stone to brand, inform, illustrate, or entertain. Graphics word is derived from the word graph. A graph has x and y axis. Same way something which is created in digital word is seen on a digital screen, this screen also has x and y axis. So the output on any digital device is termed as graphics. In other words an image that is generated by a computer called graphics. The pictorial representation and manipulation of data, as used in
computer-aided design and manufacture, in typesetting and the graphic arts, and in educational and recreational programs.
Examples are photographs, drawings, Line Art, graphs, diagrams, typography, numbers, symbols, geometric designs, maps, engineering, drawings, or other images. Graphics often combine text, illustration, and color. Graphic design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flier, poster, web site, or book without any other element. Clarity or effective communication may be the objective, association with other cultural elements may
be sought, or merely, the creation of a distinctive style." (Wikipedia.com)

Karen Kavett for Graphic Inspiration
http://www.youtube.com/watch?v=uHvMm4HgRCg

The Importance of Advertising

What makes a successful advert?
*Choice of colour
*Bold font style
*Choice of font
*Design details/Ideas
*It is simple?
*Is there enough interesting/important information?
*Is the cost displayed?

What is the most important thing to know before creating an advert?
*Who your audience is?
*Who are you trying to advertise to? (Women? Men? Kids? What age group? People interested in…?)
*If you don’t know the appropriate audience to advertise too, you won’t be able to make money off your product, which means you will no longer need to make the product/food, which means you will lose workers, and those workers will be out of a job, which means your company will be out of business!

What are the four reasons to advertise?
*Sell- You need to sell your product in order to make money and allow your business to survive!
*Persuade – You need to convince someone to purchase your product over another or similar product in order to sell your product to allow your business to survive!
*Inform- You need to let people know more about your product, give them interesting information that makes the customer want to put money into the product
*Entertain- You want people to feel comfortable with the product, you want them to go to the cinema or see a music/art/sports event and enjoy themselves, you want them to be interested in your advert to GRAB THEIR ATTENTION!

Examining and Re-creating Successful Adverts

Before we create graphic designs we need to know the importance of advertising, knowing our audience, and what makes a successful advert and product, to have a successful company and business.

Gather different adverts from CD/DVD covers, perfume packages, and cable-less mobiles to examine, compare and discuss in your year groups with peers in your class. Answer the following questions and activities on the appropriate link provided for your year group.